BCBG, a French acronym for "bon chic, bon genre," meaning "good style, good attitude," represents the vision of founder, owner, and fashion designer Max Azria. With critically acclaimed collections, a loyal following of Hollywood's top celebrities and a strong worldwide presence, this fashion powerhouse has evolved into one of the hottest names in the fashion industry today. Continuously expanding while defining trends, Max Azria has let the industry know that he is indeed building a global empire. BCBG now owns 65 boutiques in the United States, Asia and Paris. With an ardent collection of sorts to uplift to its great name, BCBG stores will definitely continue to captivate the hearts of many and portray the single valued feminine styles that will be adorned and loved by many.
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I never knew what BCBG stood for even though I love the brand!
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